By the sheer look of the place Lure has the making of another slick Hollywood club, where bottle service and bodycon dresses spur a sit-and-stare vibe. Consider the pulsating LED walls, galaxy of glowing moonlike orbs that hover above the dance floor, gorgeous honey-lit VIP bar and elevated DJ stage—all framed in a massive open room where everyone and everything can be seen. Then, venture out to the expansive patio, where you’ll find winding, white tufted banquets in cabanas framed by green, living walls. The hostesses are remarkably hot, and beautifully lit palm trees and footbridges over ponds also disorient—it almost feels more like a 5-star resort than a Hollywood club.
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