Since its opening in 1993, Texas Roadhouse has gained a huge cult following, as evidenced by its surging sales, which topped $2 billion in 2015. The Western-themed, family-run restaurant is known for its hand-cut steaks, tender ribs, generously portioned sides, and unlimited, fresh-baked bread and cinnamon butter. And when diners arrive at their table, they are given a bucket of peanuts and encouraged to toss the shells on the floor, a testament to Texas Roadhouse’s casual atmosphere.
The chain’s growing customer base is hard won. It places a premium on “legendary food and legendary service,” drawing an average of 5,000 guests to each of its 473 locations every week.
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